YOUR DIGITAL BUSINESS

1. Define and meet your ideal customer: age range, gender, city, and purchasing power, among others.

2. Promote on social networks to find people interested in your products and services.

3. Replace Excel with a CRM to have an efficient way to communicate with your customers.

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4. Having a domain, a website and corporate emails give you credibility and a digital presence to increase your sales.

5. Contact your list of interested people with educational, entertainment and sales emails 1-3 times per week.

6. Create valuable content that shows the benefits, features and objections of your products and services.

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7. Develop and optimize a sales funnel to understand the user experience before becoming your customer.

8. Select a payment platform that allows you to create a shopping cart such as WooCommerce or Etsy.

9. Use Paypal or Stripe as a digital payment method.

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10. Address the concerns and requests of your potential customers with a chat on your website, questionnaires and phone number.

11. Know how much it costs you to win a client, average life time and total gain from the relationship between the person and the company.

12. Cultivate a portfolio of customers loyal to your brand by serving them better than your potential customers.

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